| date: | 2005-10-07 00:22:28 |
|---|---|
| category: | Culture of Complexity |
See ComputerWorld vol 39, no 40, 56830 .
“Since IT rarely drives the revenue of the business, its policies are little more than lines in the sand at low tide.”
See RLucente’s BLOKI Forum [link ] for the “IT uses ROI, but no one else does” conversation. I’ll summarize some of it.
IT’s focus on ROI can often stifle business investment in the technology. IT can stop the business cold by trivializing technical innovation as an ROI-creating activity. A great deal of marketing and communication has no ROI; why should IT invent road-blocks?
“The question that I still have is doesn’t marketing need to show ROI ?”
No. They don’t. Marketing sells product. That’s their value proposition. Measuring ROI isn’t appropriate. It’s only a coping mechanism for IT. It isn’t good business management, in general.
See RLucente’s BLOKI Forum [link ] for the “IT Overcompensates” conversation. I’ll summarize some of it.
IT intentionally makes short-sighted decisions.
I Think This is Over-Compensating Because They Don’t Look At Themselves As A Profit-Center.