Monday - January 12, 2009

ROI - Buzzword Bingo


Here's the article, "The New Focus Group: The Collective".   

The point is that simplistic Return on Investment misses the point.  The point is that marketing models aren't simple linear relationships between promotional dollars and sales.

I was all excited about the value of innovation and the source of innovation.  

The article was about small focus groups and avoiding the paralysis of analysis.  Good advice.  A little too cute with the play on "ROI", but still of some value.



Posted: Monday - January 12, 2009 at 08:42 PM
       

Author: Steven Lott
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