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ROI - Buzzword Bingo
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:date: 2009-01-13 01:42:46
:category: `Technology News <index.html>`_



Here's the article, "`The New Focus Group: The Collective <http://www.businessweek.com/innovate/content/jan2009/id2009017_198183.htm>`__ ".   



The point is that simplistic Return on Investment misses the point.  The point is that marketing models aren't simple linear relationships between promotional dollars and sales.



I was all excited about the `value of innovation <../C1076854706/E20080409092020.html>`__  and the `source of innovation <../C1076854706/E20080416063734.html>`__ .  



The article was about small focus groups and avoiding the paralysis of analysis.  Good advice.  A little too cute with the play on "ROI", but still of some value.